Italian top flight experiences unprecedented growth in American market, sees growing appetite for international soccer in U.S.
50 percent surge in live TV viewership for Serie A matchesUSMNT stars drive increased interest in the leagueStrategic broadcast partnerships have boosted accessibilityAFPWHAT HAPPENED?
Serie A says it has has experienced a 50 percent increase in live TV viewership in the United States during the 2024-25 season, marking an unprecedented surge in popularity for Italian soccer in the country. The growth has been attributed to strategic broadcast partnerships and the presence of high-profile American players in the league.
The reason, the league said, was because every match was aired on CBS with three matches per gameweek also airing on FOX Deportes. The rise came as no shock to Serie A Ambassador Andrea Pirlo, who spent time in the MLS with New York City FC.
“Having lived and played in New York, I’ve seen first-hand the passion for Italian football here. It’s incredible to see how much it’s grown, with broadcasts and events like this bringing fans even closer to the game," Pirlo said.
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“This season marks a historic milestone for Serie A in the United States,” said Ezio Maria Simonelli, President of Lega Serie A. “Never before has Italian football been so widely accessible across the country. The upcoming CBS main network broadcast of Juventus vs. Genoa on March 29 is yet another key moment in our mission to bring Serie A to as many fans as possible.”
THE BIGGER PICTURE
The rise in Serie A's American viewership reflects a growing appetite for international soccer in the U.S. market. The likes of Christian Pulisic Yunus Musah and Weston McKennie, amongst others, doing well this season for AC Milan and Juventus respectively plays a part in that.
Getty Images SportWHAT’S NEXT?
The Serie A is among Europe’s top leagues and with three teams currently competing for the league title. Going into Gameweek 28, Inter have only a one point lead over second place Napoli who sit only two points above third place Atalanta BC. Timothy Weah’s Juventus and Lazio are also in the running but are a distant fourth and fifth place respectively.
